The pervis Company Ltd

Few professionals have as unique and intimate a relationship with their clients as florists. They help people communicate feelings and emotions through flowers of all shapes, colours and scents, grasping the subtleties of the message being sent, whether it’s to a significant other, family member or even a complete stranger. So it’s no surprise that finding the right florist, one with a knack for reading between the lines and a grasp of the finer points of the art, may seem like an intimidating job. Until you meet Reed Russell, that is.

Reed has been in the flower business since 1986, the year she took over an existing flower shop and made it her aim to translate feelings into flowers. “I had no experience in floristry back then; I was a stay-at-home mom, but a passionate gardener. Eventually, I started looking for a place to work at. I used to shop here before I bought the business, so I thought why not acquire it and make it some sort of life project? So I did, and my career in floristry started in February 1986 when I bought the store. Trial by fire,” Reed says, laughing.